Digital music is a bit of joke. Anyone with a pair of reasonably good ears will tell you that. But it’s always refreshing to hear a musician, in this case jazz musician Ashley Morgan, come out and stand up for analogue music but also to actively set out to smash a hole in the seemingly endless mass of digital evangelists who know everything about computers and digital junk but nothing about what is really important. Music.
Ashley Morgan has recently announced that he is destroying all of his digital music and becoming an exclusively analogue musician from this point forward. Bragging on twitter that he was nuking a series of external hard drives and removing any digital recordings, downloads, mp3s and anything else that he considered no longer worthy of his respect, permanently.
In his own words,
Analogue is real. From this point forward all Ashley Morgan music and recordings will be exclusively analogue and available on analogue formats. Vinyl and cassette only.
Well done Mr. Morgan. I applaud your attempt at making the whole world turn around and move in a different direction just because you think you are right and everyone else is wrong. I agree with you in so much as your facts are correct when you say that analogue music is real and digital music is fake. However, there is a pretty big hurdle that needs to be overcome before any real progress is going to be made here. The world has changed and the great British public have fallen in love with digital because the great British public will fall in love with whatever the marketing men tell them to fall in love with.
Ashley Morgan’s plan is to sell his music only through independent record shops. No digital music, no mp3 files, no file sharing, no digital distribution whatsoever. His argument is pretty simple, if I follow it correctly; analogue music is bought by real music lovers who are happy to pay for a superior product while digital music is synonymous with freeloading and is, partly, responsible for many of the music industries woes in recent years.
But what if you just want to listen to some Ashley Morgan music without paying first? Ashley’s answer to this is again pretty simple; go to an independent record shop and ask to listen to it.
Cynics might argue that Ashley is just playing to a willing crowd, a captive audience of analogue mavens who hang around record shops and only buy vinyl, in order to generate music sales for himself in what must be, I presume, an ever more aggressive and hard to survive in music industry.
Do I think it’s just a ploy to sell records? Maybe. But I don’t really care since I am one of those analogue mavens who things that digital music is a nasty, shabby medium that pleases no one but those hell bent on modernisation and computerisation for commercial reasons. I just wish more music, real music by real musicians, was made available on vinyl so that I could actually spend the money I have on the things that I want.
Visit Ashley Morgan and find his music at ashleymorgan.co.uk. Follow him on Twitter @B2GS3.
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